2025Motion graphics
A product launch in motion
A motion-graphics launch package — animated logo, kinetic feature reel, and a 45-second explainer in 3D.
CLIENTLumen Goods
ROLEMotion design · 3D · Edit
TOOLSAfter Effects · Cinema 4D
RUNTIME00:00:45
THE BRIEF
What they needed
A hardware brand needed a launch video with no live footage — everything had to be built. Product renders, animated UI, and a logo system that could live across the site and ads.
THE EDIT
How I approached it
- 01
Developed three style frames to lock the look before any animation.
- 02
Modeled and animated the product hero in Cinema 4D with studio lighting to match the brand palette.
- 03
Built a kinetic-typography feature reel in After Effects, synced to a licensed track.
- 04
Delivered an animated logo system in alpha ProRes 4444 plus lottie for web.
BEFORE / AFTER
The breakdown
Look dev
BeforeNo reference footage
After3 approved style frames → 1 build
Hero
BeforeStatic product render
AfterLit, animated C4D hero with motion
Reuse
BeforeOne-off video
AfterLogo system reused across site + ads
NEXT UP
Related work
Clients, channels, view counts, retention figures and reviews shown here are illustrative placeholder content for this template.