I cut the films people actually finish watching.
Cut Theory is the remote edit bay of Theo Marsh— short-form, YouTube, commercials, documentary, motion & color for brands and creators. Story-first, retention-built, graded like cinema.
What do you need edited?
Pick a format and I’ll show you the matching service and the work that proves it out.
Long-form / YouTube
from $650Retention-first edits for channels and series — pacing, hooks, b-roll, captions.
Commercial / Branded00:01:32A brand film that earns the last frame
A 90-second hero film for an outdoor apparel launch — assembled, graded, scored and delivered across six aspect ratios.
YouTube / Long-form00:11:48A YouTube channel built for retention
Weekly long-form edits for a founder-led channel — retention up, watch time up, a repeatable hook system.
Short-form / Social00:00:34Short-form that survives the scroll
A monthly pack of vertical cutdowns — engineered hooks, clean captions, motion punch — feeding three platforms.
Motion graphics00:00:45A product launch in motion
A motion-graphics launch package — animated logo, kinetic feature reel, and a 45-second explainer in 3D.
How a cut comes together
Every project runs the same five lanes — ingest to delivery. Scroll the playhead.
Ingest & sync
Footage in, organized, backed up.
Assembly
The rough story, end to end.
Fine cut
Tighten until every frame earns its place.
Sound & color
The mood — grade and mix.
Delivery
Masters, versions, and your files back.
What I do in the bay
Edit, motion, color, sound, repurposing — for one cut or an ongoing channel.
Short-form / Social
Vertical cutdowns engineered to survive the scroll — hook in the first second, captions that read, motion that punches.
YouTube / Long-form
Retention-first edits for channels and series. Pacing tuned to the retention graph, hooks that hold, b-roll that earns its place.
Commercial / Branded
Story-led brand films and ads. I take the assembly through grade, sound, and delivery — or step in for the cut alone.
Motion graphics
Animated titles, lower-thirds, logo stings, and explainers — designed in After Effects and Cinema 4D to match your edit.
Documentary
Interview-driven story structure pulled from hundreds of hours of footage — the through-line, the act breaks, the pacing.
Color / Finishing
A filmic grade and clean finish on your locked edit — or mine. Conform, deliverables, and masters to spec.
The kit
“Theo reads a retention graph like a script. Our first-30-seconds went from a leak to a hook and watch time jumped. He just gets what makes people keep watching.”
“We handed over four days of footage and got back a film that looks like it cost triple. The grade alone sold the brand. Fast, calm, never precious about notes.”
“The short-form pipeline he built actually performs. Real hooks, clean captions, and he reports back which versions won. It stopped feeling like a guess.”
“He found the story in 60 hours of footage we’d given up on. Patient, structural, and the festival cut got in. I’d trust him with any documentary.”
Clients, channels, view counts, retention figures and reviews shown here are illustrative placeholder content for this template.