A brand film that earns the last frame
A 90-second hero film for an outdoor apparel launch — assembled, graded, scored and delivered across six aspect ratios.
What they needed
Northwind shot a launch film over four days on location and needed a single editor to take 3 hours of footage from selects to a finished hero spot plus a full social kit — fast, and looking like the budget was triple what it was.
How I approached it
- 01
Built a paper edit from the script and director notes, then a selects reel to lock the strongest 40 shots.
- 02
Cut the hero to a temp score, then collaborated with a composer to score to picture once the rhythm was right.
- 03
Graded in Resolve for a cool, filmic look with warm skin tones; matched shots across two cameras and times of day.
- 04
Versioned the master into 16:9, 9:16, 1:1 and :15 / :06 cutdowns with motion titles for paid social.