2025Short-form / Social
Short-form that survives the scroll
A monthly pack of vertical cutdowns — engineered hooks, clean captions, motion punch — feeding three platforms.
CLIENTOrbit Fitness
ROLEEdit · Captions · Sound design
TOOLSPremiere Pro · After Effects
RUNTIME00:00:34
THE BRIEF
What they needed
Orbit had a library of long workout footage and a thin social presence. They wanted a high-volume short-form pipeline that didn’t look like everyone else’s auto-captioned clips.
THE EDIT
How I approached it
- 01
Mined the long footage for "hookable" moments and built a per-clip hook in the first second.
- 02
Designed a custom caption + kinetic-keyword style instead of stock auto-captions.
- 03
Cut 12 verticals a month with platform-specific safe areas and export presets.
- 04
A/B tested two hooks per clip and reported the winners back monthly.
BEFORE / AFTER
The breakdown
Hook
BeforeSlow intro / talking head
After1-second motion hook + keyword caption
Watch-through
Before21%
After46% avg
Output
Before2–3 clips / month
After12 clips / month, 3 platforms