2025YouTube / Long-form
A brand series that built an audience
An episodic brand series for an outdoor company — documentary-flavored long-form that grew a subscriber base from scratch.
CLIENTForge & Field
ROLEEdit · Color · Sound
TOOLSPremiere Pro · DaVinci Resolve
RUNTIME00:09:20
THE BRIEF
What they needed
An outdoor brand wanted to build a media arm, not run ads. They needed a series editor who could give branded content a documentary feel and a consistent voice across episodes.
THE EDIT
How I approached it
- 01
Defined an episode template — cold open, chapter structure, recurring motion bumpers — for consistency.
- 02
Edited each episode as a mini-doc: story first, product woven in, never an ad.
- 03
Graded for a warm, earthy outdoor look carried across the whole series.
- 04
Built social cutdowns from each episode to feed the funnel.
BEFORE / AFTER
The breakdown
Format
BeforeOne-off promos
AfterRepeatable episodic series template
Feel
BeforeAd-like
AfterDocumentary-flavored brand story
Funnel
BeforeNo social
AfterCutdowns feeding the channel
NEXT UP
Related work
Clients, channels, view counts, retention figures and reviews shown here are illustrative placeholder content for this template.